From the monthly archives:

June 2010

Online Marketing and Social Networks

by DigiMarketing on June 22, 2010

The Ever Changing Dynamics of Online Advertising, Technology, and…Consumer Rights

Social media is changing the way individuals and online advertisers think and act every day.

According to Experian Hitwise, Facebook has now displaced Google as America’s most popular website this year with traffic to social networks also overtaking search engines in the UK.  The social media phenomenon is compelling advertising, marketing, and internet technology companies to be on top of the dynamic marketing opportunities that bear potential revenue through social and search engine marketing.

Facebook’s CEO, Mark Zuckerberg will be meeting before the world’s advertising community as the social network strives to generate revenues that are parallel to its huge reach. “Most of the people making the big decisions [in ad spending] are not on Facebook,” Richard Pinder, chief operating officer of Publicis Worldwide, says. “They fear Facebook. Zuckerberg should explain what it is and why it works, and not make them feel bad about it.” Says Pinder.

And What About User’s Privacy?

With social networks popping up consistently every few months; so does the question regarding ones personal privacy.  Social Networking ethical standards have been sought after heavily since the inception of the major social networks like Facebook and Twitter.  However, this last Friday, June 18th, 2010 at San Jose State, a group of computer scientists, lawyers, and privacy advocates gathered together pushing for “honesty” and “clarity” from social networks to the forefront, developing what are the first steps to a “bill of rights” for social-network users.

The Computer, Freedom and Privacy (CFP) conference included executives from large internet companies and government agencies from across the globe, however they did not participate in the 3 hour drafting and discussion on the bill of rights.  Instead the 14 principles were proposed and transcribed by the group of lawyers and privacy advocates ensuring the simple, easy to understand document is transparent for all social network users.  Some of these rights include the rights to informed decision-making, free speech and fair use, control of one’s information, freedom to leave - including a degree of data portability, due process, and accountability.

Facebook said in a prepared statement that while it shared the goal of ensuring “a safe and trusted environment” for its more than 400 million users, “we don’t agree with all of the proposed elements of the Bill of Rights for social-network users.” Some headway was shown when Facebook’s CEO, Mark Zuckerberg, said they have opposed allowing users to use pseudonyms; the social network says it is based on “a real name culture.”

As online marketers and internet technology developers, here at Digispace, we realize the fine balance between the revenue garnered through such huge online reach and the individual’s rights to maintain their own online presence without being hounded by irrelevant or spam-like advertising. 

As we grow and adapt our online marketing tactics, we look forward to keeping you informed on the changing face of online media.

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Digispace Helps To Bring Art Alive With A Community Wide Art Reunion

by DigiMarketing on June 18, 2010

Digispace opens it’s doors to revive Golden Hills art community with a summer jump off art show hosted by all the residents of the Art Union building.

Digispace Solutions will take part in this building wide event, Art Reunion, by showing urban inspired paintings and photography from local artists, not to mention live Dj’s and an array of current and up coming fashion trends from a local San Diego boutique.

The event involves all the neighbors in The Art Union Building with entertainment and art ranging from ballet demonstrations to cast resin body sculptures and live outdoor and indoor music performances.  The collaborations purpose is to reconnect the surrounding residents and businesses, welcoming them into our office space.  With the expectations that it will encourage everyone in the neighborhood to be a tangible source of social networking and local marketing, using each other as a reliable place for professional references and business support.

Now you still may be asking yourself, why is Digispace taking part in an event like this?  It has nothing to do with innovative technology or any of our successful services Digispace offers.  And your thoughts have a valid point, but we are looking beyond what makes us number one in the Internet Marketing industry, we are interested in making long-term relationships outside of our industry.  Because we believe in building lasting foundations locally and putting our personal touch on events such as this will set us a part from other technology companies who are not making an effort to be involved in the world that surrounds them.

If you are in the area on June 19th, between 7PM-11PM please feel free to stop on in and enjoy the art, we would love to see you there!

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Maximize CPV Campaigns by Building Lists

by admin on June 11, 2010

Online marketers use pop up advertising for email list building

Cost-Per-View (CPV, otherwise known as pop ups) is an affordable and targeted traffic source that is a very effective tactic to use to build opt-in email lists at great rates.  We can’t express enough how important testing is for all online media tracking, but while you’re testing out different landing pages or offers, you should also have list building as one of the CPV tactics you’re employing.

Why? It’s an affordable tactic that has the potential to garner thousands of subscribers in a few days.

What Markets are best for CPV List Building?

Current research has shown that this source works great for people who typically buy multiple products or are constantly purchasing services.  Specific success has been seen in the dating, health, loans, and work from home products.  Because CPV is a very targeted media tactic, this gives you all the more reason to test multiple forms, long and short, and multiple products that appeal to your end users.

How Do I Get Started?

First, figure out which demographics you’d like to target and then which types of products work best for multiple/like offers.  The beauty niche is a perfect example of an offering that has multiple products, brands, colors, age groups, etc.

The key to attracting this type of customer to filling out your forms is by giving them something resourceful and that speaks directly to them.  Keeping with the beauty niche example, why not give them a free sample or have them sign up for discounts on all brands of make-up, or even better, give them a “Secret” report that the beauty industry doesn’t want you to know about.  The key here is to be creative and as engaging as possible.

Once you provide them with this opportunity, they will typically provide you with their information further indicating that you’re targeting the right demographics with the right offers targeting the websites they like to visit.

List Building offers you the opportunity to capture customers and continue marketing to them as long as they stay opted in.  If done right, your list can become a list of lifetime customers who look to you to bring them what they’re looking for online.  This is an opportunity and traffic source you definitely want in your media arsenal.

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