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SAN DIEGO, Nov. 11, 2010 /PRNewswire/ — CUBA Beverage Company (“CUBA”) (Pink Sheets:CUBV.pkNews) partners up with Inc. 500 award winning company Digispace Solutions, LLC (www.digispace.com) for Internet Marketing Services, SEO and SEM services, and Online Sales.

Digispace Solutions, an online performance-based advertising company, offers a variety of services to assist in the development of a company’s online presence, marketing, tracking, and customer management. Digispace has seen hyper-growth and phenomenal profitability by developing and implementing proprietary technology and algorithms in the discovery, creation, and optimization of all types of online marketing.

Through their proprietary software technology and targeting products, the data and tracking tools Digispace provides gives CUBA the opportunity to greatly increase their performance in real time, as well as optimize each campaign or product launch for immediate results. Their distinct expertise in internet  and affiliate marketing is predicted to give CUBA an unrivaled internet presence as well as the ability to facilitate online sales which will bolster company revenues.

Amish Shah, Co-Founder and CEO of Digispace states, “We are truly excited to join with CUBA, our first equity-position partnership of this kind, because we believe so strongly in the product and what we can do together.”

CUBA Herbal Energy Juice ™ is an all natural herbal energy juice currently available in three unique flavors; Pomegranate-Cranberry, Wild Berry and Passion Fruit-Orange. CUBA’s products represent a healthy all-natural energy drink, with no caffeine, no taurine, no high fructose corn syrups or sugars, no preservatives and no artificial ingredients of any kind.

CUBA Herbal Energy Juice ™: No monsters, no fear, no bull, just pure healthy energy!

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

Contact:
Paula Call, Investor Relations
866-431-CUBA (2822)
www.cubabev.com

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Tips to help you stand out in the crowded world of online marketing

With Ad Tech around the corner, we want to help refresh your memory of the importance of networking and building connections with others. Specifically in the industry of online marketing and advertising where more individuals becoming consultants and self-employed workers, it is imperative for us to understand the power of professional networking.  It allows you to connect with like-minded individuals, but where most people fail is that they do not exchange contact information or never follow up with the individuals that they met.

Here are a few tips to make it easier.

If you have an iPhone, then download the free app called Bump. Bump allows you to share contact information with other iPhone users simply by bumping your phones together.  This makes it simple, even allowing you to include a picture of yourself making sure you don’t get lost in the stack of business cards collected over time. You can download this app by searching for Bump in iTunes. The Bump app is now available for the Android.

When sharing contact information with individuals, make sure to include the following:

Your name, email address, that you check most frequently, accessible phone number, instant messenger handles (AIM, Skype, ect.), a picture of yourself, social networking sites, your business website or product site, and a few words to summarize yourself just in case the person forgets- ex: guy from xyz forum.  Text messaging is becoming more acceptable, as it is easier for people to reach and respond to others. Just make sure if you feel fine text messaging that you identify yourself.

Although you are giving individuals a lot of information, it allows them to reach you in their most convenient way. You have to understand that at these types of events, you can meet some major players and genius underground marketers.  By gaining contacts in this industry, you can build friendships that can turn into joint ventures, business partners and even private masterminds.

If you don’t have an iPhone, that’s OK too. Take the traditional route such as a business card. With a traditional business card, try to include the information that was outlined above. Also, try to keep the back with minimal text and graphics. Having an almost plain side on your business card allows individuals to take notes.  If you receive a cad, write a note or special information they shared.  This will help you out when you get home.

If you have a Blackberry, you can easily share your information with people via email.  Before you attend the event, make sure to create a contact of yourself with all the information stated above.  Then when it comes time to share your information, just select “compose” and ask for the individuals email address. Then select “attach content” and choose the contact you created earlier.

Never be intimidated when it comes to exchanging information.  You will never get what you never ask for, the worst they can do is give an excuse to why they don’t have their business card, so give them yours, or even exchange email addresses. If you are attending a seminar that is multiple days, make sure to get acquainted with your neighbor, but change seats from day to day, same goes for breakfast and lunches. Once the seminar is over, find out what people are doing after. Are some attendees going to dinner? If so, try to join them and continue the conversations and learning more.

These small recommendations can help you get comfortable with networking.  Once you do it more often you will become confident, making it easier to find your own personal plan. But you have to understand that you will need to be patient, it will take months to start benefiting from any contacts you have made. But it is true that if you start things off by helping others, listening to others, making connections for others, then things will certainly start happening for you.

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PPC Advertising Practices

by admin on July 15, 2010

Creating Ad Groups for Online Advertising

For those who run pay per click (PPC) advertising campaigns, much has been written about the importance of ad group organization and calibration based on your PPC campaign targets.

To do this, you must first understand the goals and objectives of ad groups as explained and simplified here in a snapshot from the latest Pay Per Click Insider Tips article:

The Goal of Ad Groups

• To perfectly align questions (search queries) with answers (text ads)

• Every query that comes into an ad group should smack straight into some ad copy that directly and perfectly addresses its topics, issues, intent, and desires.

• It not good enough for all the keywords in an ad group to be similar or narrowly focused or contextually similar or anything else.

• If the people whose queries come into a group don’t see text ads that satisfy them, the ad group is a failure.

Now that you understand the goals of Ad Groups within your PPC Advertising Campaigns, it is imperative to understand that reorganizing and shifting things around within the groups is just as important.  Optimizing keyword groups is essential to consistently improve your quality score; which leads to cheaper costs per click and a higher ad position.

Targeting keywords that have an acceptable level of traffic and competition, (something you can effectively compete with) will help you rise up in the rankings as well as begin to tell you a story about the effectiveness of your current ad group strategy – - you will begin to see what works and what does not.

Using PPC Management Software to Achieve Measurable Results

Digispace Solutions created The Magic Bullet System as an all inclusive campaign management system which is an unparalleled optimization system for media buying.

The Magic Bullet System’s Ad Tracker module will help you track keywords, tell you how many days in a row a PPC ad has been seen, provide data on the competition’s keywords, and show which campaigns are profitable based on the categories you are targeting.

Keywords need to be tested and changed often. Utilizing a campaign management system, that pulls and monitors your ad groups is pertinent to achieving results and profits. With The Magic Bullet System, keyword optimization is an automated breeze enabling you to  focus on other aspects of your business while The Magic Bullet System does the rest.

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Maximize CPV Campaigns by Building Lists

by admin on June 11, 2010

Online marketers use pop up advertising for email list building

Cost-Per-View (CPV, otherwise known as pop ups) is an affordable and targeted traffic source that is a very effective tactic to use to build opt-in email lists at great rates.  We can’t express enough how important testing is for all online media tracking, but while you’re testing out different landing pages or offers, you should also have list building as one of the CPV tactics you’re employing.

Why? It’s an affordable tactic that has the potential to garner thousands of subscribers in a few days.

What Markets are best for CPV List Building?

Current research has shown that this source works great for people who typically buy multiple products or are constantly purchasing services.  Specific success has been seen in the dating, health, loans, and work from home products.  Because CPV is a very targeted media tactic, this gives you all the more reason to test multiple forms, long and short, and multiple products that appeal to your end users.

How Do I Get Started?

First, figure out which demographics you’d like to target and then which types of products work best for multiple/like offers.  The beauty niche is a perfect example of an offering that has multiple products, brands, colors, age groups, etc.

The key to attracting this type of customer to filling out your forms is by giving them something resourceful and that speaks directly to them.  Keeping with the beauty niche example, why not give them a free sample or have them sign up for discounts on all brands of make-up, or even better, give them a “Secret” report that the beauty industry doesn’t want you to know about.  The key here is to be creative and as engaging as possible.

Once you provide them with this opportunity, they will typically provide you with their information further indicating that you’re targeting the right demographics with the right offers targeting the websites they like to visit.

List Building offers you the opportunity to capture customers and continue marketing to them as long as they stay opted in.  If done right, your list can become a list of lifetime customers who look to you to bring them what they’re looking for online.  This is an opportunity and traffic source you definitely want in your media arsenal.

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This past Semptember, Puja Shah, a dentist at a private pediatric office in Riverside, CA., traveled to Uganda, Africa with the founder of Just Like My Child Foundation, Vivian Glyck, an organization whose goal is to alleviate the suffering of women, children, and families in rural Uganda. The organization uses an approach of deep development, which means empowering communities, village by village, to move towards self-reliance by creating their own long-term solutions to healthcare, education and microenterprise. The goal of this mission centered around healthcare and Puja was accompanied by her friends Lidia Trainer, an acupuncturist/herbologist in training who brought nutritional herbs for the patients of the local hospital, as well as Dr. David Smotrich, a well known IVF specialist from La Jolla, CA who helped with C section cases and consulted with patients.

The children of this area were in desperate need of oral health instruction/education and dental treatment, which was Puja’s role to provide while she was there. Since there was no dental clinic on site, Puja raised money for supplies via email blasts and even held a concert fundraiser with friends prior to her departure. With the help
of Amish Shah and Digispace, she raised enough funds to bring instruments and items to set up a brand new dental clinic at Bishop Asili Hospital in the village of Luwero, which will continue to survive via Dr. Jane Mandera, a recent dental school graduate of a university in Kampala, Uganda upon Puja’s departure. Puja also spent many hours visiting schools of local villages in the area to educate children on oral health instruction and providing them with basic necessities such as toothbrushes, toothpaste and floss, many of which they had never seen or had no access to obtaining.

Puja has been involved with a number of local outreach programs, but her long-term career goals include international outreach and education. She is also a freelance fiction writer and is currently working on a series of short stories based on women’s’ rights issues. She believes helping others fulfills not only her career goals, but also her spiritual goals, and thus creates a cycle of true development on all levels for everyone. She lives in La, Jolla, CA.

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Digispace Solutions, LLC has launched a private and exclusive performance based network and website.

yMultimedia! (www.ymultimedia.com) represents the next generation in affiliate marketing offering top tier payouts and exclusive offers and products.  Publishers and Advertisers can sign up to take advantage of our customized care enabled by our very selective process.

“yMultimedia! is just one of the surprises we have coming up for this market”, states Amish Shah, CEO and part founder of Digispace Solutions and divisions.  Along with the expertise brought in by partner and President, Jose Rivera, yMultimedia! is positioned perfectly to create a new generation of internet marketing that will translate into all segments of advertising.

Stay tuned!

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