Posts by author:

admin

Helping Online Professionals Conduct Professional Offline Networking

by admin on July 27, 2010

Tips to help you stand out in the crowded world of online marketing

With Ad Tech around the corner, we want to help refresh your memory of the importance of networking and building connections with others. Specifically in the industry of online marketing and advertising where more individuals becoming consultants and self-employed workers, it is imperative for us to understand the power of professional networking.  It allows you to connect with like-minded individuals, but where most people fail is that they do not exchange contact information or never follow up with the individuals that they met.

Here are a few tips to make it easier.

If you have an iPhone, then download the free app called Bump. Bump allows you to share contact information with other iPhone users simply by bumping your phones together.  This makes it simple, even allowing you to include a picture of yourself making sure you don’t get lost in the stack of business cards collected over time. You can download this app by searching for Bump in iTunes. The Bump app is now available for the Android.

When sharing contact information with individuals, make sure to include the following:

Your name, email address, that you check most frequently, accessible phone number, instant messenger handles (AIM, Skype, ect.), a picture of yourself, social networking sites, your business website or product site, and a few words to summarize yourself just in case the person forgets- ex: guy from xyz forum.  Text messaging is becoming more acceptable, as it is easier for people to reach and respond to others. Just make sure if you feel fine text messaging that you identify yourself.

Although you are giving individuals a lot of information, it allows them to reach you in their most convenient way. You have to understand that at these types of events, you can meet some major players and genius underground marketers.  By gaining contacts in this industry, you can build friendships that can turn into joint ventures, business partners and even private masterminds.

If you don’t have an iPhone, that’s OK too. Take the traditional route such as a business card. With a traditional business card, try to include the information that was outlined above. Also, try to keep the back with minimal text and graphics. Having an almost plain side on your business card allows individuals to take notes.  If you receive a cad, write a note or special information they shared.  This will help you out when you get home.

If you have a Blackberry, you can easily share your information with people via email.  Before you attend the event, make sure to create a contact of yourself with all the information stated above.  Then when it comes time to share your information, just select “compose” and ask for the individuals email address. Then select “attach content” and choose the contact you created earlier.

Never be intimidated when it comes to exchanging information.  You will never get what you never ask for, the worst they can do is give an excuse to why they don’t have their business card, so give them yours, or even exchange email addresses. If you are attending a seminar that is multiple days, make sure to get acquainted with your neighbor, but change seats from day to day, same goes for breakfast and lunches. Once the seminar is over, find out what people are doing after. Are some attendees going to dinner? If so, try to join them and continue the conversations and learning more.

These small recommendations can help you get comfortable with networking.  Once you do it more often you will become confident, making it easier to find your own personal plan. But you have to understand that you will need to be patient, it will take months to start benefiting from any contacts you have made. But it is true that if you start things off by helping others, listening to others, making connections for others, then things will certainly start happening for you.

{ 0 comments }

PPC Advertising Practices

by admin on July 15, 2010

Creating Ad Groups for Online Advertising

For those who run pay per click (PPC) advertising campaigns, much has been written about the importance of ad group organization and calibration based on your PPC campaign targets.

To do this, you must first understand the goals and objectives of ad groups as explained and simplified here in a snapshot from the latest Pay Per Click Insider Tips article:

The Goal of Ad Groups

• To perfectly align questions (search queries) with answers (text ads)

• Every query that comes into an ad group should smack straight into some ad copy that directly and perfectly addresses its topics, issues, intent, and desires.

• It not good enough for all the keywords in an ad group to be similar or narrowly focused or contextually similar or anything else.

• If the people whose queries come into a group don’t see text ads that satisfy them, the ad group is a failure.

Now that you understand the goals of Ad Groups within your PPC Advertising Campaigns, it is imperative to understand that reorganizing and shifting things around within the groups is just as important.  Optimizing keyword groups is essential to consistently improve your quality score; which leads to cheaper costs per click and a higher ad position.

Targeting keywords that have an acceptable level of traffic and competition, (something you can effectively compete with) will help you rise up in the rankings as well as begin to tell you a story about the effectiveness of your current ad group strategy – - you will begin to see what works and what does not.

Using PPC Management Software to Achieve Measurable Results

Digispace Solutions created The Magic Bullet System as an all inclusive campaign management system which is an unparalleled optimization system for media buying.

The Magic Bullet System’s Ad Tracker module will help you track keywords, tell you how many days in a row a PPC ad has been seen, provide data on the competition’s keywords, and show which campaigns are profitable based on the categories you are targeting.

Keywords need to be tested and changed often. Utilizing a campaign management system, that pulls and monitors your ad groups is pertinent to achieving results and profits. With The Magic Bullet System, keyword optimization is an automated breeze enabling you to  focus on other aspects of your business while The Magic Bullet System does the rest.

{ 0 comments }

Digispace Sponsors Community Efforts in Uganda

by admin on October 1, 2009

This past Semptember, Puja Shah, a dentist at a private pediatric office in Riverside, CA., traveled to Uganda, Africa with the founder of Just Like My Child Foundation, Vivian Glyck, an organization whose goal is to alleviate the suffering of women, children, and families in rural Uganda. The organization uses an approach of deep development, which means empowering communities, village by village, to move towards self-reliance by creating their own long-term solutions to healthcare, education and microenterprise. The goal of this mission centered around healthcare and Puja was accompanied by her friends Lidia Trainer, an acupuncturist/herbologist in training who brought nutritional herbs for the patients of the local hospital, as well as Dr. David Smotrich, a well known IVF specialist from La Jolla, CA who helped with C section cases and consulted with patients.

The children of this area were in desperate need of oral health instruction/education and dental treatment, which was Puja’s role to provide while she was there. Since there was no dental clinic on site, Puja raised money for supplies via email blasts and even held a concert fundraiser with friends prior to her departure. With the help
of Amish Shah and Digispace, she raised enough funds to bring instruments and items to set up a brand new dental clinic at Bishop Asili Hospital in the village of Luwero, which will continue to survive via Dr. Jane Mandera, a recent dental school graduate of a university in Kampala, Uganda upon Puja’s departure. Puja also spent many hours visiting schools of local villages in the area to educate children on oral health instruction and providing them with basic necessities such as toothbrushes, toothpaste and floss, many of which they had never seen or had no access to obtaining.

Puja has been involved with a number of local outreach programs, but her long-term career goals include international outreach and education. She is also a freelance fiction writer and is currently working on a series of short stories based on women’s’ rights issues. She believes helping others fulfills not only her career goals, but also her spiritual goals, and thus creates a cycle of true development on all levels for everyone. She lives in La, Jolla, CA.

{ Comments on this entry are closed }

Digispace Launches yMultimedia! – an exclusive network

by admin on September 20, 2009

Digispace Solutions, LLC has launched a private and exclusive performance based network and website.

yMultimedia! (www.ymultimedia.com) represents the next generation in affiliate marketing offering top tier payouts and exclusive offers and products.  Publishers and Advertisers can sign up to take advantage of our customized care enabled by our very selective process.

“yMultimedia! is just one of the surprises we have coming up for this market”, states Amish Shah, CEO and part founder of Digispace Solutions and divisions.  Along with the expertise brought in by partner and President, Jose Rivera, yMultimedia! is positioned perfectly to create a new generation of internet marketing that will translate into all segments of advertising.

Stay tuned!

{ Comments on this entry are closed }