From the category archives:

Media and Technology Development

Digispace Solutions, LLC. Makes Inc. 500’s Fastest Growing Private Companies List

by DigiMarketing on August 23, 2010

San Diego based Media and Technology Company Sees 608% Growth in Three Years

San Diego, CA (August 24, 2010)–Digispace Solutions, an online performance-based advertising and technology company has been named one of the fastest growing privately held companies in America by Inc. Magazine.  Each year, the prestigious ranking consists of companies who contribute to outstanding achievements in their industry which set them apart and make them one of today’s entrepreneurial superstars. Digispace Solutions is proud to be among other Inc. 500 powerhouses like, Zappos.com, Go Daddy, Jamba Juice, and Oracle.

Digispace Solutions focuses on developing web based software and applications that track, report, and optimize all forms of advertising campaigns.  Originally known for its expertise in extremely targeted online media campaigns oriented towards highly profitable niches, Digispace also utilized their own proprietary web analytic software to instantly measure results and optimize their campaigns on the fly. 

“We’ve been using various systems in affiliate and internet marketing over the years and realized there were too many systems and inefficiencies in launching and managing just one campaign”, states Jose Rivera, part Founder and President of Digispace Solutions.  Amish Shah, part Founder and CEO mirrors this thinking and together Shah and Rivera pulled in their development team to design technology systems that automate the entire process of campaign development from launch to analytics.

The distinguished award will be published in the September issue of Inc. Magazine.  This editorial is seen as a pivotal financial trend report for America’s economy sought out by many top leading industry professionals.  The dynamic businesses that make up this year’s Inc. 500 list have a median revenue of $7.7 million, a median company age of 6 years, with a median three-year growth rate of 1,229.6% for 2009.

Digispace Solutions, LLC. is an online performance-based advertising and technology company focused on providing proprietary web technologies to power online advertising strategies and solutions.

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The Latest Trends in Web Analytic Software

by DigiMarketing on August 10, 2010

70% of Advertisers Are Looking for a Better Way of Measuring and Tracking Their Online Marketing Efforts

Omniture, an online marketing and web analytics company, released an in-depth report reviewing current online marketing tactics and measurement tools for blogs, user generated content (UGC), social media, and display advertising.  The purpose of the study focuses on consumer behavior given today’s overwhelming online advertising landscape, as well as how marketers can quantify their online marketing campaigns.  The study is packed with great insight on where consumer habits are trending. What’s most interesting and highly sought after by any online marketer is how to quantify these tactics and what the best analytics tools are for this.

Current Web Analytic Tools and Trends

While traditional forms of advertising i.e., brand, image, display, have been widely used online since the Internet’s inception, new measurement tools are being looked at to bridge the gap between impression and click through.

Here’s a snapshot of the article we found most intriguing:

“More than any other time in the history of the Web, marketers are measuring a variety of metrics. On average, they use six metrics. Click-throughs account for the highest usage at 80 percent, followed by impressions at 62 percent.

Direct response-oriented metrics are becoming increasingly popular at 57 percent, particularly registrations and purchases. In addition, engagement mapping (also called purchase path measurement or attribution) is emerging as a metric – - it is the idea that you can attribute a consumer’s fulfillment to a previously viewed ad, even if they took not obvious action at that time.

This lingering awareness, or latent impression, results in the consumer clicking a second similar ad or returning to the Web to perform a search on the product. The principle is a new idea; it is happening in relation to Web analytics tools as a way to determine how display campaigns really affect consumer behavior on a particular site.

Marketers must expand their metrics horizon to consider out-of-box methods for measurement, such as using free tools for listening to buzz on other sites about your product or creatively leveraging search analytic tools you are already paying for to monitor how individuals change their search behavior, as an indicator that your advertising in the social media space is having a desired impact.”

Jupiter Research’s findings state 70 percent of advertisers want more accurate campaign measurement.

The Omniture report, collaborating with Jupiter and Forrester, goes on to introduce a newly formed metric: Engagement Mapping (also called Purchase Path Measurement or Attribution). This consists of the idea that as the advertiser, you can attribute a consumer’s fulfillment to a previously viewed ad, even if the action is not taken at that time. Simply, if the consumer sees an ad campaign targeted to where the demographic is searching, it will be highly likely that the consumer will run into that same ad campaign enough times – -  the end result being a response to purchase.

In today’s world of ad tools overload, there is an emerging need for an accurate, simple, and manageable web analytic software. Emily Riley, a senior analyst at Jupiter Research, sees that advertisers are only beginning to see the need for attribution. “The pivotal factor for success is to figure out the resulting behavior, then be able to reverse segment the user population based on whether they saw the campaign or not”.  For instance, tracking the impression and click through rates.  She goes on to say, “This will start to prove that those who are exposed to creative spending are more likely to convert over a period of time.”

Thus, serving the consumer ads that are relevant and targeted is key of course, but making sure that Advertisers can directly link the sales funnel through to purchase with more robust analytics tools is what’s on the mind of most advertisers.

For Digispace, an online performance based advertising company already providing web analytic software and optimization tools in the CPA and direct response segments, we believe we’ll crack this code too. Stay tuned!

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Online Media Buys – Targeting the Right Media Mix

by DigiMarketing on July 21, 2010

Many factors come into place when looking to make a media buy, but the primary focus starts with budget, demographics, and what you’re marketing or selling.

Sure, if you had unlimited funds for unlimited campaigns you could just buy everything and look at the results later, but this is extremely inefficient and not result oriented.

The primary goal of media is targeting. Which vehicles target which demographics at what reach and at what price?

How to get here?

Start with research.  Your ads need to appear on the sites that your prospects like to visit. Once you’re clear on your demographics, we like to use these sites to start the research phase:

  • Google Ad Planner – - This is an excellent tool that identifies media opportunities by demographic or by URL
  • Magic Bullet System’s Demographic Tool – - Insert a URL of a site that is related to the offer your are going to promote to get specifics on who is visiting the site
  • Compete  – - Very similar to Quantcast except broken down by keyword.  There is also a paid version where you can do more in depth analysis
  • Alexa  – - Alexa is one of the original ratings sites providing free web traffic metrics, top sites lists, site demographics, hot urls, etc.

Once you get a decent read on what the research is telling you, create a media target list and dig deeper to start to indentify which of the sites provide the best returns.  This is a funnel process and by the time you’re down into the smallest part of the funnel, you should be looking at your most targeted sites based on your demographics with affordable rates.

How do you get affordable online media rates? 

Build relationships.  Media buying and planning is all about relationships.  A Media Rep is just as interested in selling you a successful buy as you are interested in executing on one.  You can work with your Media Rep to tell them what your goals are, how much you have to spend, what your campaign is about, etc.  Also ask your rep for recommendations.  At this point you are in your final phase of research and understanding how each of the media networks you’re most interested in will help you meet your end goals. And, don’t be afraid to negotiate rates – - media rates are based on negotiations too so once you get your initial rates, ask them how to get the best rates possible. There is always wiggle room here for the most part.

Finalize your research by creating a Media Buy Plan – - a spreadsheet listing all of your media channels, media rep contacts, website targets, ad size specs, and budgets. This puts your entire buy in one place for you to manage.

There are many different vehicles to use for paid online advertising.  Find the ones that work best based on these objectives and create a targeted media mix to run your campaigns.

Then, get your ad creatives and tracking together, launch, monitor closely for optimization, and Test, Test, Test! 

If you reach your break-even point then pause your campaign.

Be sure to start with remnant traffic when you are initially testing traffic out and gathering your metrics.

Also, start with at least two banners to rotate for each size.

Before signing an Insertion Order (IO) make sure you have the following terms in your contract.

- Remnant Traffic

- Net 30 Terms (if possible)

- Frequency Cap 1×24 with even delivery

- 24 hour out clause

- Billing based off of your reporting

-  US Traffic Only (Unless you are promoting a non-US offer)

 Contact Digispace Solutions for strategic consulting expertise for your nexts online media campaigns.

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PPC Advertising Practices

by admin on July 15, 2010

Creating Ad Groups for Online Advertising

For those who run pay per click (PPC) advertising campaigns, much has been written about the importance of ad group organization and calibration based on your PPC campaign targets.

To do this, you must first understand the goals and objectives of ad groups as explained and simplified here in a snapshot from the latest Pay Per Click Insider Tips article:

The Goal of Ad Groups

• To perfectly align questions (search queries) with answers (text ads)

• Every query that comes into an ad group should smack straight into some ad copy that directly and perfectly addresses its topics, issues, intent, and desires.

• It not good enough for all the keywords in an ad group to be similar or narrowly focused or contextually similar or anything else.

• If the people whose queries come into a group don’t see text ads that satisfy them, the ad group is a failure.

Now that you understand the goals of Ad Groups within your PPC Advertising Campaigns, it is imperative to understand that reorganizing and shifting things around within the groups is just as important.  Optimizing keyword groups is essential to consistently improve your quality score; which leads to cheaper costs per click and a higher ad position.

Targeting keywords that have an acceptable level of traffic and competition, (something you can effectively compete with) will help you rise up in the rankings as well as begin to tell you a story about the effectiveness of your current ad group strategy – - you will begin to see what works and what does not.

Using PPC Management Software to Achieve Measurable Results

Digispace Solutions created The Magic Bullet System as an all inclusive campaign management system which is an unparalleled optimization system for media buying.

The Magic Bullet System’s Ad Tracker module will help you track keywords, tell you how many days in a row a PPC ad has been seen, provide data on the competition’s keywords, and show which campaigns are profitable based on the categories you are targeting.

Keywords need to be tested and changed often. Utilizing a campaign management system, that pulls and monitors your ad groups is pertinent to achieving results and profits. With The Magic Bullet System, keyword optimization is an automated breeze enabling you to  focus on other aspects of your business while The Magic Bullet System does the rest.

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Maximize CPV Campaigns by Building Lists

by admin on June 11, 2010

Online marketers use pop up advertising for email list building

Cost-Per-View (CPV, otherwise known as pop ups) is an affordable and targeted traffic source that is a very effective tactic to use to build opt-in email lists at great rates.  We can’t express enough how important testing is for all online media tracking, but while you’re testing out different landing pages or offers, you should also have list building as one of the CPV tactics you’re employing.

Why? It’s an affordable tactic that has the potential to garner thousands of subscribers in a few days.

What Markets are best for CPV List Building?

Current research has shown that this source works great for people who typically buy multiple products or are constantly purchasing services.  Specific success has been seen in the dating, health, loans, and work from home products.  Because CPV is a very targeted media tactic, this gives you all the more reason to test multiple forms, long and short, and multiple products that appeal to your end users.

How Do I Get Started?

First, figure out which demographics you’d like to target and then which types of products work best for multiple/like offers.  The beauty niche is a perfect example of an offering that has multiple products, brands, colors, age groups, etc.

The key to attracting this type of customer to filling out your forms is by giving them something resourceful and that speaks directly to them.  Keeping with the beauty niche example, why not give them a free sample or have them sign up for discounts on all brands of make-up, or even better, give them a “Secret” report that the beauty industry doesn’t want you to know about.  The key here is to be creative and as engaging as possible.

Once you provide them with this opportunity, they will typically provide you with their information further indicating that you’re targeting the right demographics with the right offers targeting the websites they like to visit.

List Building offers you the opportunity to capture customers and continue marketing to them as long as they stay opted in.  If done right, your list can become a list of lifetime customers who look to you to bring them what they’re looking for online.  This is an opportunity and traffic source you definitely want in your media arsenal.

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Digispace Solutions Launches the Magic Bullet System

by DigiMarketing on April 30, 2010

The Ultimate Tracking and Optimization System for Media Buying

SAN DIEGO, California (April 30, 2010) – Digispace Solutions, a media and technology development company, has created an all-inclusive media campaign management system for CPA and Display Advertising.

“We’ve been using all kinds of systems in affiliate and internet marketing over the years and realized there were too many systems needed to launch and manage one campaign”, states Jose Rivera, part Founder and President of Digispace Solutions.  Amish Shah, part Founder and CEO mirrors this thinking and together Shah and Rivera pulled in their programming team to create the Magic Bullet System.

“No one had a system where you could build your website or landing page, pull competitive research and keyword groups, spy on competition, review bids and profitability scores to ensure campaign success , and then launch, track, and optimize your campaign – - all using APIs bridging the current industry standard systems and bringing them into our all inclusive system.” Says Shah. 

Digispace has been using the Magic Bullet System as their internal campaign management system for years to create and monitor their campaigns.  Because Digispace also has an ad network called yMultimedia, where affiliate advertisers can select exclusive CPA offers to run campaigns, deciding to launch a system externally, branded as The Magic Bullet System, was the next natural step to helping Digispace customers succeed with their own campaigns.

The initial soft launch of The Magic Bullet System, garnered over 500 customers in over 59 countries showing the breadth of activity and strength in international CPA advertising for affiliates and online marketers.  Digispace is committed to creating value in online media and technology systems that increase revenue internally and externally through its automated web-based apps.

Digispace Solutions, is an online performance-based advertising and technology company focused on providing proprietary web technologies to power online advertising strategies and solutions.

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