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	<title>Digispace</title>
	<link>http://digispace.com</link>
	<description>breathing innovative technology</description>
	<lastBuildDate>Fri, 30 Jul 2010 19:29:20 +0000</lastBuildDate>
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		<title>Helping Online Professionals Conduct Professional Offline Networking</title>
		<description><![CDATA[Tips to help you stand out in the crowded world of online marketing 
With Ad Tech around the corner, we want to help refresh your memory of the importance of networking and building connections with others. Specifically in the industry of online marketing and advertising where more individuals becoming consultants and self-employed workers, it is [...]]]></description>
		<link>http://digispace.com/helping-on-line-professionals-conduct-professional-off-line-networking</link>
			</item>
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		<title>Online Media Buys – Targeting the Right Media Mix</title>
		<description><![CDATA[Many factors come into place when looking to make a media buy, but the primary focus starts with budget, demographics, and what you’re marketing or selling.
Sure, if you had unlimited funds for unlimited campaigns you could just buy everything and look at the results later, but this is extremely inefficient and not result oriented.
The primary [...]]]></description>
		<link>http://digispace.com/online-media-buys-%e2%80%93-targeting-the-right-media-mix</link>
			</item>
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		<title>What Is Google’s Quality Score and How Do You Improve It?</title>
		<description><![CDATA[Pay per click (PPC) Advertising Tips for Online Advertising Campaigns
A ranking developed by Google, Quality Score is an algorithm that calculates how relevant your paid keywords are to the end-user you’re targeting.  Because of this, your Quality Score is just as important as your bid when it comes to where your ad will be positioned.
How [...]]]></description>
		<link>http://digispace.com/what-is-google%e2%80%99s-quality-score-and-how-do-you-improve-it</link>
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		<title>PPC Advertising Practices</title>
		<description><![CDATA[Creating Ad Groups for Online Advertising
For those who run pay per click (PPC) advertising campaigns, much has been written about the importance of ad group organization and calibration based on your PPC campaign targets.
To do this, you must first understand the goals and objectives of ad groups as explained and simplified here in a snapshot [...]]]></description>
		<link>http://digispace.com/ppc-advertising-practices</link>
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		<title>Pepsi Leaves SuperBowl Broadcast Advertising Behind and Transitions to Online Social Media</title>
		<description><![CDATA[Pepsi’s Refresh Campaign Blazes New Trails with Online Marketing Technology and Advertising
Pepsi has decided to blaze its own path down the advertising super highway forgoing their iconic commercials from one of the most-watched television programs of the year, The Super Bowl.  Despite the rampant decline of television viewership due to cable and sought after Internet options, [...]]]></description>
		<link>http://digispace.com/pepsi-leaves-superbowl-broadcast-advertising-behind-and-transitions-to-online-social-media</link>
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		<title>Online Marketing and Social Networks</title>
		<description><![CDATA[The Ever Changing Dynamics of Online Advertising, Technology, and…Consumer Rights
Social media is changing the way individuals and online advertisers think and act every day.
According to Experian Hitwise, Facebook has now displaced Google as America’s most popular website this year with traffic to social networks also overtaking search engines in the UK.  The social media phenomenon [...]]]></description>
		<link>http://digispace.com/online-marketing-and-social-networks</link>
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		<title>Digispace Helps To Bring Art Alive With A Community Wide Art Reunion</title>
		<description><![CDATA[ Digispace opens it’s doors to revive Golden Hills art community with a summer jump off art show hosted by all the residents of the Art Union building.
Digispace Solutions will take part in this building wide event, Art Reunion, by showing urban inspired paintings and photography from local artists, not to mention live Dj’s and [...]]]></description>
		<link>http://digispace.com/digispace-helps-to-bring-art-alive-with-a-community-wide-art-reunion</link>
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		<title>Digispace Solutions Launches the Magic Bullet System</title>
		<description><![CDATA[The Ultimate Tracking and Optimization System for Media Buying
SAN DIEGO, California (April 30, 2010) – Digispace Solutions, a media and technology development company, has created an all-inclusive media campaign management system for CPA and Display Advertising.
“We’ve been using all kinds of systems in affiliate and internet marketing over the years and realized there were too [...]]]></description>
		<link>http://digispace.com/digispace-solutions-launches-the-magic-bullet-system</link>
			</item>
	<item>
		<title>Killer Headlines For Online Advertising &#8211; - How To Create Them</title>
		<description><![CDATA[You don’t have to be a copywriter to create ads that work, but it’s crucial to understand what works and the methodology behind it all.
Let’s start with what headlines should do at minimum:
 -Grab Your Attention
 -Filtering the audience (speaks to your target market)
 -Generate Curiosity
 -Promise Benefits
 -Create an emotional attachment
 -Compel the reader to read more!
Essentially, your headline is [...]]]></description>
		<link>http://digispace.com/killer-headlines-for-online-advertising-how-to-create-them</link>
			</item>
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		<title>We’ve Been Here For A Year Now!</title>
		<description><![CDATA[Digispace Solutions Celebrates One Year in San Diego.
Amish Shah and Jose Rivera partnered up over a year ago to create the San Diego based Digispace Solutions, formerly based out of New Jersey since 2002.
Now, in San Diego with a full team of marketers, media campaign managers, developers, and project managers, Digispace is thriving with a [...]]]></description>
		<link>http://digispace.com/we%e2%80%99ve-been-here-for-a-year-now-2</link>
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