Maximize CPV Campaigns by Building Lists

Online marketers use pop up advertising for email list building

Cost-Per-View (CPV, otherwise known as pop ups) is an affordable and targeted traffic source that is a very effective tactic to use to build opt-in email lists at great rates.  We can’t express enough how important testing is for all online media tracking, but while you’re testing out different landing pages or offers, you should also have list building as one of the CPV tactics you’re employing.

Why? It’s an affordable tactic that has the potential to garner thousands of subscribers in a few days.

What Markets are best for CPV List Building?

Current research has shown that this source works great for people who typically buy multiple products or are constantly purchasing services.  Specific success has been seen in the dating, health, loans, and work from home products.  Because CPV is a very targeted media tactic, this gives you all the more reason to test multiple forms, long and short, and multiple products that appeal to your end users.

How Do I Get Started?

First, figure out which demographics you’d like to target and then which types of products work best for multiple/like offers.  The beauty niche is a perfect example of an offering that has multiple products, brands, colors, age groups, etc.

The key to attracting this type of customer to filling out your forms is by giving them something resourceful and that speaks directly to them.  Keeping with the beauty niche example, why not give them a free sample or have them sign up for discounts on all brands of make-up, or even better, give them a “Secret” report that the beauty industry doesn’t want you to know about.  The key here is to be creative and as engaging as possible.

Once you provide them with this opportunity, they will typically provide you with their information further indicating that you’re targeting the right demographics with the right offers targeting the websites they like to visit.

List Building offers you the opportunity to capture customers and continue marketing to them as long as they stay opted in.  If done right, your list can become a list of lifetime customers who look to you to bring them what they’re looking for online.  This is an opportunity and traffic source you definitely want in your media arsenal.